Paying to Adriano to gain with Adriano

Besides scoring 15 times on 21 matches and being the Brazilian League leading scorer, there are some other important numbers about Adriano.

As most of you know, although having one of the biggest economies, Brazil is a very poor country. And just to clarify something we don’t have monkeys living on our big cities and just a small part of our territory is covered by forest.

As Flamengo has about 35 million supporters it is obvious to say that most of it leaves with very little money just like all the other teams’ supporters. So when you need to choose between a meal and a football shirt, you will take the option that will guarantee your survival.

Here the official shirts costs around US$80 and a ticket is priced from US$5 to US$50. These are another aggravating numbers considering that you will choose to watch your team instead of buying a football shirt. And this is where piracy begins, selling jerseys for US$10.

On September 28th Adriano completed 4 months playing here and in this period there were 75.000 shirts sold with his name and the number 10 on it. This means that the team had a US$350.000 net income and that the sponsor had a US$3 millions net income. The kit manufacturer pays half of his salary and their gains are 13,5 times the value they paid since the beginning of the partnership.

Also, Flamengo regained international status and has been invited to some friendly matches. Now, we can say that with some quality management and an international star, Flamengo can start to get back on the right way.

Category: 2009, Flamengo Team News, Management, Serie A